CPACashCourse.com: Lesson 1

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TABLE OF CONTENTS 

WHAT IS CPA? .................................................................................................... 3 

WHY IS CPA SO POPULAR? .............................................................................. 4 

CPA TERMINOLOGY ........................................................................................... 5 

MAKING MONEY WITH CPA OPPORTUNITIES ................................................ 6 

CHOOSING THE BEST CPA OFFERS ................................................................ 7 

IMPORTANT FACTORS TO CONSIDER ............................................................ 9 

PROMOTING CPA OFFERS .............................................................................. 10 

CPA COMPANIES .............................................................................................. 12 

What is CPA? 

CPA or Cost Per Action is an online business model, which pays 

out for every action completed by the consumer. Advertisers will 

pay YOU when a consumer gives his email, zip code, opts in for a 

free trial, or supplies relevant information pertaining to their 

campaign. 

CPA is one of the most popular methods of making money online 

through your website, blogs, or newsletters. 

This strategy is a bit different from the Adsense program where 

one is paid when a visitor clicks on an advertisement. CPA often 

requires specific action. 

As you will discover while learning the ins and outs of CPA 

campaigns, the more actions required from a user typically 

equates to a higher potential to earn. 

For example, you may be paid $1.00 for every email address 

compiled from visitors to your website signing up for a free 

report, while you could earn $50 or more from the same person 

purchasing a product or subscription. 

Why Is CPA So Popular? 

Cost Per Action marketing is one of the best channels to explore 

if you are interested in generating an extra stream of income, 

even if you are brand new to online business and Internet 

Marketing. 

Here are just a few reasons why CPA campaigns and 

opportunities are so appealing: 

. No need to generate sales in order to earn. 

. No need to do cold calling or massive ad campaigns that 

typically require a lot of upfront costs and investment. 

. Advertisers design their campaigns to convert. Market 

research and testing is usually not required at all. Your job 

is to generate traffic to their offers. 

. No experience required: CPA Marketing is something that 

anyone can become involved in, regardless of location, 

experience or knowledge. 

. Promotional Media Provided: Many companies will provide 

you with all of the promotional tools and media that you 

need, eliminating any requirement of designing web pages. 

CPA Terminology 

YOU will encounter different terms when you go deeper into the 

CPA Marketing world. Here are the more common ones: 

Affiliate Vs. Merchant 

You are considered an affiliate when you participate in CPA 

opportunities where you are paid on a commission basis. 

Campaign 

A campaign is a promotion that you will run or participate in. 

Each campaign pays out based on a different action. 

CPA Network 

The "network" is the company offering CPA opportunities. 

Per Lead or Per Sale 

Pay per lead is when you earn money for every new lead 

generated by your marketing efforts. You do not need to sell 

anything in order to earn with PPL. With Pay Per Sale (PPS), you 

must generate a sale in order to be eligible to receive 

commissions, based on a flat fee or percentage basis. 

Making Money With CPA Opportunities 

Evaluate your target audience 

You need to understand your market if you wish to do well with 

CPA opportunities. By knowing what types of campaigns and 

promotional offers your website visitors would be interested in, 

you are able to effectively set up targeted campaigns that will 

convert. 

Are your visitors interested in free magazine subscriptions? If so, 

what genre would they primarily be interested in? Survey your 

website visitors, ask them what they are interested in and use 

that information to select appropriate campaigns. 

Be Flexible 

Don't just choose one CPA campaign and stick to it, be open to 

exploring all of the many opportunities available. Spend time 

experimenting with different lead generation tactics, create 

squeeze pages, and subscribe to multiple CPA opportunities so 

that you can thoroughly evaluate what campaigns will work best 

for your website.