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TABLE OF CONTENTS
WHAT IS CPA? .................................................................................................... 3
WHY IS CPA SO POPULAR? .............................................................................. 4
CPA TERMINOLOGY ........................................................................................... 5
MAKING MONEY WITH CPA OPPORTUNITIES ................................................ 6
CHOOSING THE BEST CPA OFFERS ................................................................ 7
IMPORTANT FACTORS TO CONSIDER ............................................................ 9
PROMOTING CPA OFFERS .............................................................................. 10
CPA COMPANIES .............................................................................................. 12
Read The Rules
Don't venture into CPA without first learning the strategies that
have worked for seasoned marketers, and save yourself time and
money by structuring a step-by-step system that will help you
maximize your traffic and revenue.
Make sure that you understand the guidelines, rules and any
restrictions that may be in place. Often times, CPA companies
require specific information in order for you to be credited with a
lead or sale. In addition, there are specific methods of
advertising that may be considered misleading, going against the
terms of service of most of the established CPA companies, so
always read over the guidelines and follow them.
Choosing The Best CPA Offers
When you first get started with CPA, you will quickly notice how
certain opportunities generate better results than others. It's
important to always stay on top of the campaigns that you are
involved in, so that you are generating the highest conversions
for the time and money you put into your marketing efforts.
While CPA can run on auto pilot once you have your system in
place, you will have to roll up your sleeves and get your hands
dirty when first starting out. Create a system where you are able
to review your progress each day, weeding out ineffective
campaigns and tweaking campaigns that are working well.
When choosing CPA offers that appeal to you, do some online
research to determine if other marketers have been successful
with these offers as well as the methods that they are using to
promote these campaigns successfully.
When evaluating a CPA offer, there are a few things to keep in
mind:
1) Less Action Equals More Money
Obviously the less that a visitor or subscriber has to do, the
better. If you are being paid for every email address entered in
an online form, you will make more money than campaigns that
require a user to complete a series of steps.
When you are first starting out with CPA, choose simple
campaigns, so that you can get a feel for how your audience
responds to your offers, as well as how CPA marketing works.
2) Free Offers
People love receiving free gifts, trial offers, subscriptions and so
on, and these are quite often some of the easiest CPA
opportunities available that will generate quick cash for very little
work. After all, you are giving people something for free,
eliminating any pre-selling.
Important Factors to Consider
Research your target traffic. Know how to dig down into your
market and know exactly how to determine what campaigns are
likely to yield instant results.
Evaluate niche markets, methods of generating targeted traffic
and blend CPA opportunities with specific groups of people, so
that you are offering them exactly what they are looking for.
Evaluate your websites and marketing campaigns from
their perspective. Does it sound good? Believable?
Ask yourself from the perspective of a consumer. Would you sign
up for your own offer? Would you be enticed to provide your
email address in exchange for what you are offering? Avoid hype
or gimmicks and let people know exactly what to expect and
what they are required to do in order to receive what they are
being offered.
Keep it Simple
Set up your campaigns so they are comprehensive and easy. You
want your visitors to go through the process quickly and error
free. Whenever you set up a poll, a list or an opt-in form, be sure
to go through the steps yourself to ensure that there are no
problems, broken links, images or pages.
Participate in campaigns with existing promotional material that
has been tested and proven to convert. These will save you a lot
of time and effort, because the bulk of the work has already been
done for you. Evaluate it once again, from a consumer's
perspective. Is it attractive? Clear? Comprehensive?
Go for something that is not commonly promoted. Think of how
the competition will be and balance out the risk of getting fewer
conversions by participating in campaigns that are less
promoted, especially when starting out. Timing is of the essence
for CPA marketing like any other business. It will also be good to
be among the first to market a new offer.
Promoting CPA Offers
Once you have chosen the CPA offers that you want to market,
commit to marketing it and following through with your strategy,
even if the results are slow yielding at first.
If you have a website, make good use of it to push by integrating
CPA offers into your existing pages.
Make sure that the CPA offer blends well with the purpose of your
website. Do not make the mistake of featuring an off-targeted
advertisement, or not properly evaluating your market.
Lead generating or squeeze pages are also excellent channels for
CPA marketing. Free ebooks, reviews, and other free digital
goods can be given away to help build the confidence of your
target market and encouraging them to follow through with
various CPA offers.
Once you become more comfortable with the various aspects of
CPA marketing, you will be more confident in exploring the
different offers and discovering new ways that will help you
maximize your income, so take it one step at a time.
CPA Companies
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