Building YOUR Business - Part 2

Building YOUR Business - Part 2
Budgeting Your Time and Money

The first thing is to figure out exactly how much time and money you are going to spend on YOUR business. Now understand that the more money you can invest on a regular basis and the more time that you can spend the faster you will be able to build a business.

Once again though if you cannot afford to make a financial contribution and a definitive time commitment towards your business please save yourself a lot of frustration and accept the fact that you are not ready to build a business at this time. You really need to be able to commit to a minimum of 10 hours a week and at least be able to invest $25 a month to have any chance of building a successful operation. I realize you see all those ads that say you can do it in 5 minutes a day but this is simply a fantasy and nothing more.

The next step you have to take is decide what kind of business you want to build. Take the time to actually think about this. Remember, normal business rules apply on the internet too. There are skills you have that make you unique and things that you like.

Now I don't have the background to open a machine shop. I know absolutely nothing about milling machines or lathes. If I tried to open a machine shop biz because there is a lot of money to be made I would either go broke quickly because of a lack of knowledge or would have a huge learning curve until I understood all that was needed to run this kind of operation successfully.

The same applies online. Look at what your strengths, knowledge and interests are and look towards those for your business idea or be prepared for a larger learning curve.
Picking YOUR Business

Lets discuss how to decide where to concentrate your efforts. Despite what it may seem from looking at the various items advertised the real money is in finding your niche and applying the general marketing tips to that narrow area.

Lets find an area that interests you. This will take you a few minutes but will save you quite a bit of aggravation and frustration.

You will need a pencil and paper. Draw 3 columns on your pad. The first column you will want to list all of the things that you enjoy doing. This could be hunting, fishing, sewing knitting, etc. List exactly what you look forward to doing in your free time.

The second column should be a list of all of the things that you have experience in. It could be courses you have taken, experience you have gained from your work experience or dealing with children, things you have learned from various hobbies, the possibilities are endless.

The third column will be a list you get from asking your friends and family what they think you are good at doing.

Anything that shows up in all 3 columns is an area that you should explore and consider for building your affiliate business. It will take a bit more research to make sure you have found a profitable area but you are well on your way to building an affiliate business in an area that you have an interest and talent for.
Two Basic Tools

There are two basic tools that you will need to get started. You will need a website and a way to gather subscribers.

The website will be your office online. Regardless of what area you have decided to use for your business your web site will be your base. It will be where you will post content that people looking for information on your topic will be able to come to find it.

You will then be able to direct them to whatever affiliate program you have decided to use and do it as a recommendation from a source that has proven to provide relevant information on your topic.

This web site will need to be reliable and easy for you to update and because of this you should check with others to find a quality host. There are a number of them available and it is very likely your sponsor is recommending in there downline builder.

The second thing you will need is a way to gather subscribers. Most people will only stop once even if they bookmark your site because they loved it. (Go look at your bookmark list and see if you even remember why you bookmarked half of the sites listed there). They really do mean to return but there is always something else that will be attracting their attention.

That is why it is important to gather them into your subscriber base by collecting their email address with some kind of offer. It can be a free book, a series of reports on your subject, or even a trial product (depending on your niche).

This way a week later you can send them an update about the new article you just posted, the special deal you have located or just more free tips on your topic. This will help them to remember your site and if they liked it enough to subscribe originally they will likely return because you have reminded them that you exist.

There are two autoresponders recommended in the tools area. The delivery rate of both and their support is first rate.


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Traffic Exchange Basics - Part 3

Traffic Exchange Basics - Part 3
Referring Others

Another very effective way to earn credits is to refer other marketers to the traffic exchanges you are a member of. You can do this easily by sending people to a referral URL, which you can find in the member's area of any traffic exchange.

A referral URL is a link to the traffic exchange home page that includes your personal id code. When someone visits your referral URL, then signs up with the traffic exchange, they are placed in your downline.

This is one of the ways that Affiliate Funnel helps you to leverage your efforts. Instead of promoting 20 different exchanges and diluting your efforts you can promote Affiliate Funnel. Each new referral will be exposed to all of your exchange referral urls.

Often, an exchange will award you with an instant referral bonus for each new member that joins your downline. This instant bonus could be anything from 50 credits, to 1,000 banner impressions, depending on the exchange. In addition to instant bonuses, most traffic exchanges give you a percentage of the credits your referrals earn when they surf for traffic. For example, you might receive an amount of credits equal to 10% of your direct referral's surfing activity. In this example, you would get one credit for each 10 credits your direct downline earns. Most exchanges allow you to benefit from multiple referral levels, so you could even earn free traffic when your downline's referrals surf for traffic.

Even better than free traffic, the more progressive traffic exchanges are now offering commissions for upgrades and purchases made by your direct referrals.

Purchasing Credits

You can also purchase traffic, banner, and text link credits from most traffic exchanges. This is quite useful if you don't have a lot of time to surf, or if you just want to add some extra "punch" to your efforts. Most credit packages are quite reasonably priced, so your advertising dollars will go a long way.

Winning Credits

The majority of traffic exchanges now support random credit winnings during member surf sessions. In fact, with many programs, you are guaranteed at least a small winning at regular surfing intervals. Surfing contests, referral contests, and random drawings are other examples of how traffic exchange users can win free traffic credits.

Additional Ways to Earn Credits

Many traffic exchanges provide their members with alternative methods of credit generation. For instance, an exchange might award credits for reading solo email ads. Some programs also have a "search for credits" feature. There are even a few programs that allow members to earn credits for displaying their referral URL. There is a good deal of originality in this industry, and program owners are continually finding new ways to reward active members.

Traffic Exchange Basics - Part 2

Traffic Exchange Basics - Part 2
Surfing for credits

The most common way to earn credits (and therefore traffic) via an exchange program is to surf through a rotation of web sites that are owned by other members. Most programs require you to login to your account and click a surf link to begin this process.

However, some exchanges give you a special URL to use for surfing. You can even set this surfing URL as your browser's home page, so you earn traffic credits each time you open your browser. A program that gives you a special URL of this nature is sometimes called a start exchange.

Whether you surf by visiting a special URL, or by logging into the exchange and clicking a designated link, you will be utilizing a surf console, or surf bar for the purpose of visiting other web sites and accruing traffic credits. The surf bar is usually a visible frame that encloses the pages you view during your surf session, but some exchanges use a ‘floating’ surf bar that comes into view when the surf timer (more on this shortly) counts down.

While every exchange is a little different, the basic components of the surf bar remain the same. These components are the timer, the confirmation key, the user menu, and (optionally) the display area.

Timer - You will be required to view each site for a specific amount of time. This interval will range from 10 to 30 seconds in most cases. The timer may or may not be visible, but you will receive a clear prompt when it is time to click to the next site.

Confirmation Key - When the required time has elapsed, you will be prompted to activate the confirmation key in order to proceed to the next site. This may consist of clicking a designated number, matching the correct shape or color, or simply clicking a "Next Site" button.

User Menu - This interface will usually allow you to login to your member area to make adjustments, report sites that violate the rules, and view your current statistics.

Display Area - Most surf bars will also designate additional space for the purpose of displaying banner ads and text links. In this way, an exchange can provide multiple forms of exposure.

The number of credits you can earn by surfing depends on the surf ratio of the exchange you are using. A surf ratio is the formula that determines the credit amount you earn for each page you view from the surf bar.

This figure is represented by a colon symbol fixed between two digits. The digit to the left of the colon denotes the number of pages viewed, while the number to the right of the colon specifies the number of credits earned. For example, a 2:1 surf ratio indicates an earning of one credit for each two web sites viewed while surfing.
Using a tabbed browser

A multi-tabbed browser functions on the same basis as a standard web browser. There is nothing especially technical about utilizing these tools.

The primary feature of this type of browser is the ability to open multiple web sites through a system of tabs that run along the top of your browser window. Unlike standard browsers that take you directly to a new window when it is opened, a tabbed browser allows you to continue viewing the current site while opening the new site in a separate tab.

You can easily choose which site to view by clicking on the appropriate tab. This brings greater ease to the process of multi tasking, and is especially relevant to the traffic surfer because it creates the option of using multiple exchanges simultaneously.

The ability of multi-tabbed browsers to save your bookmarks, or favorites, in a group format makes these resources even more powerful. By opening multiple web sites, then using the "Favorites" or "Groups" option on your toolbar, you can quickly and easily create a new folder in your bookmarks containing all the URLs you have open at the time.

It is recommended that you save either the surf URLs or the login URLs of each exchange you are a member of in this fashion. Whenever possible, save the surf URL. Some exchanges will not provide you with a surf URL, because they require you to login to your member area in order to access the surf bar. If a program does require you to login to surf, just save the login URL. Depending on the total number of programs you use, you may need to save multiple groups for ease of management.

You should save your groups in accordance to the surfing routine you have decided on. For example, if you are a member of 16 exchanges, and have decided to surf four days per week, you might save four groups, with each group containing four exchanges.

Setting up this kind of surfing system is easy:

1.First create a folder in your bookmarks called ‘Surfing’.

2.Then, create four sub-folders within the ‘Surfing’ directory, and name these sub-folders ‘Group 1’, ‘Group 2’, ‘Group 3’, and ‘Group 4’.

3.To complete this procedure, simply save the login/surf URLs of 4 exchanges into each of your ‘Group’ folders.

When you organize your programs in this manner, all you need to do when you are ready to surf is open the appropriate group and start clicking.

Start with the far right tab. If this tab is a surf URL, start surfing right away. If the first tab is a login URL, login to your account and access the surf bar from there.

Repeat this action with each tab until you reach the far left of the tab bar. After you have confirmed your page view in this final tab, move back to the far right tab and start the process over.

Obviously, surfing more than one program at a time will greatly increase the number of credits you can earn. This, of course, will result in a greater flow of traffic for your website.

By surfing four exchanges with a 2:1 ratio for an hour, you can generate around 200 hits for your website. Imagine what you could do with two or three hours, and maybe a couple of 1:1 ratios thrown into the mix.

It is not recommended that you surf an excessive number of programs at any one time. If you open too many surf bars, you will have a difficult time giving each page a proper view.

It is important that you actually look at the pages you are getting credit for.

You certainly want people to view your site. By returning the favor, you help to keep traffic exchanges a valuable resource for all involved.

By downloading a good multi-tabbed browser and organizing your surf programs into easily manageable groups, you will increase the effectiveness of your traffic campaigns exponentially. This will require only a small amount of setup work, and the rewards will be well worth this initial effort.

Traffic Exchange Basics - Part1

Building YOUR Business - Part 1
Traffic Exchange Basics

A traffic exchange is a website promotion system based on the concept of reciprocation. In simplest terms, you achieve exposure for your own web site, banner ads, and even text links by viewing the sites and ads of other people.

These programs provide you with a very powerful way of:

* Putting your product or service in front of a very diverse audience
* Seeing what other folks are promoting
* Getting an idea of how your competition is targeting their campaigns
* Branding your name, gather leads, and yes, even make sales

Traffic Exchanges are member based, so you must open an account with each exchange you intend to use. This is a simple task that can be completed in a couple of minutes, and it's usually free.

The initial sign-up process will require you to enter your name and a valid email address. Additionally, you may be asked for information about your web site.

In some cases, you are also asked to select a username and password with which to access your member's only area. Other exchanges will assign you with a user number and an auto-generated password.

Once you have completed the sign-up form, you will receive a validation email. You will need to click the link indicated in this message in order to validate (prove that you own) the email address you have used to register your membership.

All traffic exchanges operate on a credit system. Members earn credits by participating in a variety of ways, and then "spend" these credits on website visitors, banner ad impressions, text links, and in some cases, even email advert's.

By maintaining active memberships in a few good exchanges, you can generate a tremendous flow of traffic for any web site you wish to advertise. When used properly, these resources are an excellent way to promote just about anything.

After you complete the sign up form for a traffic exchange, you will need to validate, or prove that you own, the email account you registered with. This is required to insure that you receive important communications such as support responses, program updates, and so forth.

Look in your email folder for a subject line that reads "Validate Your Account", "Verify Your Account", or something similar. Open this message and you will find a clearly marked validation link. Simply click on the designated link within the validation email and you will be taken to a confirmation page.

Once your email is validated, you are ready to login to your account with your username and password.
Setting up your account

Setting up your account basically involves adding your web site, banner ad, and (if applicable) text link. Look to the member navigation menu for a link that reads ‘My Websites’, ‘Add Sites’, ‘URL Manager’, or something along these lines.

This link will take you to the page where you may enter your Target URL(s). A Target URL is the website address you wish to drive traffic to.

Just enter a title for your site, along with the URL, and submit this information. Some exchanges will also ask you for a brief description or give you the opportunity to select an appropriate category for your site to be rotated through.

Your site must not be a frame breaker, (a site with code that "breaks out" of the surf bar) as this type of site will disrupt the process of generating traffic for other members of the exchange. In some cases, you will be required to click a ‘test’ button that checks your site for frame-breaking code before it is accepted into the system. Alternatively, the site admin may check each URL manually before approving them.

Also, each exchange is likely to have its own set of rules regarding the types of sites that are allowed. For example, some exchanges do not allow the use of rotators. Other programs have banned paid-to-promote type sites and apparent ponzi schemes from rotation. Be sure to read the terms and regulations of each exchange before submitting your target URL(s).

The procedure for adding banner ads and text links is pretty much the same as that for adding your target URLs. Just find the appropriate menu link and insert the correct information into the submission form to enter your banner and text ads into the member rotation.

There is sometimes confusion in getting your banners set up properly. First you must have an image of the banner hosted somewhere on the internet. Usually, the program that you are promoting will give you an image url or tell you that you need to copy the image and upload it to your own hosting account.

Either way there will be two urls to be added when entering a banner. One will usually say" target url". The "target url" is the page you want a person to see when they click on the banner (the page you are promoting). The other will usually say "image url". That is the location on the internet where your image file is hosted. The final thing that some exchanges will have when entering a banner is an "alt text:" box. Alt text is what someone will see if for some reason the banner is not available because of some sort of server glitch. (Yes even the best hosts sometimes have glitches). This will also show whenever some one mouses over the image.


continued to part 2

Building YOUR Business - Part 1

Building YOUR Business - Part 1
Affiliate Marketing

Meriam Webster defines affiliate as a : to bring or receive into close connection as a member or branch b : to associate as a member

Both apply to being an affiliate in an online sense. When you become an affiliate for a program you become a branch of the particular business that you have joined but at the same time you are also a member.

Now the beauty of affiliate programs is that you can have products from a wide variety of vendors without having to create them or store them. You do not need to carry an inventory or handle any of the delivery problems.

All you have to do to fulfill your part is to send people to the program and let them handle the sale, money collection, delivery etc. For this you will receive a commission that can vary from about 3% to 75% depending on the product.
If you are looking to sell physical products you can use services like Amazon, Commission Junction, Linkshare or many others. Most physical products pay between 3% and 10%.

If you are looking to sell digital products there are literally thousands of products available. Clickbank and Paydotcom are two of the largest programs which will allow you to sell other people's digital products.

We are going to look at the equipment you need to seriously run an internet business. There are some things that you absolutely must have and other things that you will want to get down the road.

The idea is pervasive online that you can earn huge amounts of money with little or no effort. This is a myth.

You are building a business and all normal business principles apply. You need to budget, keep records, and plan where you want to go. The internet can help to cut the time frame that it takes to achieve profit but it does NOT change the basics of building a successful venture.
Tools You Need

We will now look at a few of the things you will need.

1. A dependable computer (Hey if you are still using windows 95 on a 486 get real.) You need a fairly fast computer with enough ram to allow you to traverse the net. You should be running at the minimum a Pentium 4 or equivalent computer with at least 256 k ram. You can get started with an older machine but you should seriously plan on upgrading to a newer, more powerful model as soon as possible. This is your number one tool and it has to work for you to be effective.

2. An internet connection; preferrably high speed (Cable or DSL). If you intend to build a progressive business dial-up just won't cut it. You can start that way but a faster connection should be one of the first upgrades in your budget.

3. You need antivirus and spyware protection for your computer.

4. Stationary and supplies – Pens, papers, files folders, index cards, a log book, an appointment calendar etc.

That will get you started for basics. .

Lesson37 - Ideas for a successful websites

Lesson37 - Ideas for a successful websites


Features of Web Designs for Finance/Consulting Industry

A web page is of essential worth and is a successful medium in the marketing of several businesses and personal activities. Over the past several years online services have proven to be a flourishing customary for any commerce. Therefore web designs are effective mechanism which is used by several companies to promote their businesses on the cyber world. It is very necessary that the designed web sites are competent to attract the online clients and successfully market a promotion or organization. There are many features that Web designs offers to Finance/consulting industry. Designers fully comprehend all the web design features and use it to built astonishing web sites for finance/consulting industry.


Some of the features of web designs for finance/consulting industry includes:

Trading Strategies

The online mechanism of trading is much faster and reliable then manual trading. Web designs offer all the features which are essential for propagating trading online. Web Designs have incorporated computer-driven trading strategies using programming languages such as Java and C++. The Web Design offers all the mathematical finance with practical knowledge of real-time data feeds. As a result Finance/Consulting agencies productively promote trading through web designs. The trading facilities that web design features include:

* 24 hour trading tips and consulting
* Secure transactions
* Free consultation on trading mechanism
* Experts reviews and guidelines for trading
* The complete analysis of the business market
* Interaction with other traders
* Finance/consulting by professionals

Risk managements

Web designs have several features that enable Finance/Consulting agencies to provide online risk management for their clients. Web Designs are equipped with online forums and online-chat software through which a client can interact with finance/consulting agencies at any time and have a complete analysis of risk management. The web design features for risk managements include:

* Credit risk management
* Computational efficiency
* Analytic methods for risk managements
* Reserve capital

Credit attainment

Another feature of web designs that is used by finance/consulting is credit attainment.

Web designs have the computational and programming and abilities that enables finance/consulting agencies in the development and review of credit scoring models. This enables the clients to fully comprehend their credit interest through the finance/consulting agencies. The web designs uses the latest computing hardware and software tools so that the finance/consulting agencies can analyze large data sets and review credit models online. Some features that web designs offer for credit attainments includes:

* Expert systems incorporated in web designs for scientific analysis
* Statistical package for data analysis
* Models for mortgages,
* Models for credit cards
* Simulation activities for credit work procedure
* Professional guide lines and review

Financial Accounting

Web designs are created in an effective manner with proper tools to promote e-marketing and financial accounting. The finance/consulting model are based on these tools and offers variety of facilities to the online clients. With the introduction of powerful programming languages in web deigns the financial expenditure valuations and other calculations required to determine cost related activities is provided to the finance/consulting agencies. The features of web design for finance/consulting for financial accounting includes:

* Accounting calculations
* Allocation of gains and
* Allocation of losses
* Market financing guide lines
* Business accounting
* Financial investment guide lines

Lesson36 - Ideas for a successful websites

Lesson36 - Ideas for a successful websites


Features of Web Designs for Corporate Organizations

Days when the Internet was considered a new communication medium are long over. It is currently estimated that are that there are over 950 million people with access to the World Wide Web, with several hundred million web pages and web sites online. All this makes the Internet a business resource you simply cannot afford to ignore.


Running a corporate organization with the aid of the Internet can indeed be profitable as you are able to reach your target audience with extreme ease and convenience. The Internet also lets you take your business global, by connecting you with people all over the world. The Web has changed the way business is conducted with its 24x7 accessibility. More and more corporate organizations are now realize and understanding the benefits of having an online presence.

By going online both large and small corporate organizations have become conscious of the fact that the World Wide Web gives them instant availability to their corporate clients. You can operate your business with total flexibility and efficiency, all with the single click of a mouse. One of the best reasons for going online is to provide your clientele with customized web page information to meet all their needs at the same time.

With fifty-one percent of corporate businesses indicating that the internet has improved their profitability and helped their business expand; going online is a great way to not only improve your business, but make it more versatile and adaptable in today’s fast paced world as well.

Common web design features of Corporate Organizations

Some common and poplar web design features of corporate organizations include:

Photo Albums

Here corporate organizations can put photos and images of their company and employees on this page.

Guest Books

Site visitors post entries in an online guest book providing you with useful information about your site and its features.

Message Boards

Visitors and staff alike can post messages on an online message board or discussion forum.

Contact Page

This page includes a list of high level staff such as CEO’s, CFO’s, MD’s, HRM’s and members of the Board of Directors that clients can contact within your organization along with a phone number and/or email address.

Links Page

Link pages in and out of your corporate website and organize the pages under headings.

Site Map/ Table of contents

This map or table of contents of the site will help clients to easily navigate their way around the website as it lists the pages in the index along with a description of those pages.

Area Map

Link to online maps showing your office locations on a national and global scale.

Multimedia area

An embedded audio, video or flash file, which is usually about your company, its history and achievements and your work in the community.

FAQ page

This page is a list of questions with links to the answers frequently asked about your organization it its inner workings. FAQ stands for Frequently Asked Questions page.

Corporate reports

Here clients can download or view corporate reports and reviews of your organization.

Custom Feedback Form

Ask questions about your site and get clientele feedback if any improvements or revisions should be made.

Auto responder

A page that lets visitors enter their email address and have a message mailed to them automatically.

Mailing List / Newsletters

Allows clients to subscribe and unsubscribe from a mailing list or newsletter.

Calendar

Post special events on an online calendar.

Articles & Press Releases

Post articles and press releases online about your organization and its achievements.

Careers

A page about career opportunities in your organization.

Products & Services

This page lists and discuss the product and services offered by your organization

Lesson34 - Ideas for a successful websites

Lesson34 - Ideas for a successful websites


Promoting your business through website designing

Taking your business online is now not just a luxury, but it is a necessity. If you want your business to succeed in today’s fast paced world you need to take your business onto the web. It is fairly easy to promote your business through website designing. Whether you are a small business or a large conglomerate, the power of the internet evens the playing field making it easier for your business to get noticed among the plethora of websites that are out there.

Anyone who owns a small or medium sized business knows that there is nothing is more important than being able to attract more customers into your store. You may spend a lot of money to advertise your business in local newspapers, through direct mailings, and maybe even on local cable channels, however all this kind of advertising cannot give you the impact of promoting your business over the internet.

Only on the internet can truly promote your business not only to the local masses but to a global audience as well. According to a recent survey done more and more people are now turning to the internet to look for products and services than they do the Yellow Pages. It cannot be denied that the internet has truly revolutionized the way business is not only done, but the way a business can be promoted as well.

So why are people turning to the internet? Well the answer lies in the fact that in today’s hectic world, the conventional mediums of newspapers and TV commercials do not give people enough information. People nowadays want more than just your address and phone number, they want to know what you do and how you do it. And the internet does this. By promoting your business on the internet you not only give people the information they want but you are able to reach a much wider audience at the same time.

Studies have shown that:

* Small businesses that use the Internet have grown 46% faster than those who did not.
* The average annual income of small businesses that use the Internet is 58% greater than the small business in general.
* The internet has edged out direct mail to become the most popular medium for local businesses to reach prospective customers.
* After analyzing these facts is it any wonder that the businesses which are on the Internet are the ones making the most money. With literally millions of potential customers going online every day, the internet is proving itself to be a promotional medium unto itself.

Promoting your business

Whether your business is a product or a service, tangible or intangible, promoting your business through website designing can be done by:

* Hiring a good web designing firm to design your web site.
* By creating an attractive and dynamic website, you not only give your business a professional look and feel but you also attract more people to your site.
* A well deigned web site is a businesses’ best marketing and promotional tool.
* Innovative websites allow your business 24 x 7 accessibility and also provide your potential customers with the information they need to make an informed decision about what your business has to offer.
* A creative website gives you a distinct edge over your competitors on the internet as more people are attracted to a well designed web site.

Lesson35 - Ideas for a successful websites

Lesson35 - Ideas for a successful websites

Sales methods on the internet

There are many ways that one can sell online however all should remember that they should keep their matters and affairs basic and straightforward. The other ways that are mentioned and are from the same base. In this article we will be discussing some of the best sales methods on the internet.


The first method is to create the instant excitement for your product or service that you are offering. When people see your product or service an instant desire should burn with them. This notion is what you would call as “Love at first sight”. Although seen for the first time you would like to know more about the product. This is the impression that you should leave on your clients. Have them call you and make them feel special. This job is primarily of the sales force task that you will keep in at your office to handle all these calls.

The attitude of the sales staff should be a buy here and now. Make sure that this attitude to be outlined in the sales copy. After having speaking to you and going through the site the customer should be left in awe. The customer should feel lucky and special about having your product and service.

One of the most irritating things that a customer faces online is the difficulty of finding the ordering page. This page is normally bogged with advertisements to either products of another sites or the offerings of the same site. The order page should be clear and simple. No confusions and frustrations here. The best way of making sure that there is none of these elements. Check your page by doing two things; first the load time, if it loads in more than twelve seconds on 56K modem you page spells trouble. The reason to this is because this is the average speed that the industry uses. The second thing is to have someone who is fairly good at computers complete the ordering process. If this is accomplished with ease you have a winning ordering page.

However, most of the times in sales you will find that people also do not buy on the time. What does one do about that? Well for that one should endure repeat advertising. The reason to this is that people often require numerous amount of coaxing to get them to buy from you. This way also you will make contact with other people who have not heard about your site.

This may be seen as a great way of getting money from advertising firms. Well the reality is that it is not, to give you a clearer view of this. We are pretty sure that in your time spent on the internet you have come across over thousands of ads that have been displayed over the net. Out of these thousands only a few have attracted you and actually made you see what they are offering. What surely catches your eye is the headline and the phrases that have been built for you.

Lesson33 - Ideas for a successful websites

Lesson33 - Ideas for a successful websites

Developing a strategy for your website

Having a website is nowadays very important as it is one of the best ways that clients can keep in touch with you and your business on a regular basis. A web presence ensures that your customers and clients can reach you 24x7 from anywhere in the world. When developing a website it is important that you do so keeping a strategy in mind of how you can attract more potential customers to your site and how you can retain old customers as well. One thing is for sure having a web presence is a must these days if you want your business to succeed. When developing a strategy for your website, keep the following points in mind:


Who your target audience is

Many websites are often created without a clear idea of who their target audience actually is. It is imperative that business owners know who exactly their target audience is before they design and develop their website. When designing a website understand that the world is not your target audience. Your product cannot be liked by any and everyone. Instead design your site specifically for people who you know will buy what you have to offer. It is key that your website is specifically designed to meet the needs of your potential clientele otherwise no one will visit your website. Every business owner should realize that their target audience also influences how their content is presented as well as how the website is marketed and presented to the public.

What appeals to your target audience

Another important strategy for your website is to know and understand what appeals to your target audience. What a customer has come to expect from a website and the kind of information you provide. It is essential that your website is appealing to your target demographic otherwise no one will visit your site. When deciphering who your target audience is, you must also understand how to present the information in a manner that is both lively and interesting. For example if you are a designing a children’s website, it is necessary that you use easily understandable words and phrases to get your message across. Also the content must be short and descriptive at the same time so as to keep a child engrossed in your site or he/she will lose interest easily.

Know your competition

It is key to know how your competition operates. This is because by knowing what your competition does, you can take the initiative start something new and try and reach out to your target audience in a manner that is different and more attractive. The first thing you can do is know exactly who your competition is, where they come from, what are the kinds of products and services they offer, and how they differ from yours. Today there a literally millions of firms online who are in the same business as you are and who are trying to attract the same target audience. By knowing your competition you can stay one step ahead of the game and ensure that your website is a successful one.

Measure your performance on a regular basis

To have a successful website you should know right at the start how to measure the performance of your website. Measuring your site’s success is crucial if you want to succeed online. This is because by measuring how often people visit your website you know how well your site is doing online and how well it is appealing to its target audience. Unlike in a brick and mortar store where you know how many people have visited your shop at the end of the day, there is no real measuring system to know how many people have visited your website. However by employing certain quantifiable and qualitative measures you can gauge the success of your website. These metrics will help you assess your performance and make the necessary improvements. The key metric tools you will need include:

* Traffic metrics
* Transaction metrics &
* Customer satisfaction
* Stand apart from the competition

When developing a strategy for your website, make sure that you design a site that stands apart from the competition. There are millions of websites online today that offer to sell the same products or services that you have. However to succeed online and for your website to be noticed you need to differentiate yourself from your rivals. You need your site to be distinct, unique, and a cut above the rest. In order to have a successful website you need your site to stand out and be heard.

Lesson31 - Ideas for a successful websites

Lesson31 - Ideas for a successful websites

What do you need to search for when joining an advertisement network?

There are several opportunities for you to check your business progress or to monitor the impact that your developed web pages or promotional tools are having on the general public. One way to ensure positive result of your advertisement campaign is to enlist your business or websites with advertisement networks. There are several advertisement networks that provide free promotions to web sites by providing them with banners and are also actively strong in promoting other businesses. To ensure the success of your web business and the impact of advertising on the sales of your business it is very necessary to enroll your promotion with an advertisement network. Advertisement networks help you in:


* Promoting your business
* Making marketing plans for your success
* Implementing cost effective techniques of marketing
* Creates eye-catching banners for your online web sites

However there are several aspects which should be taken under considerations before you embark on joining any advertisement network. The following searches are very important when joining an advertisement networks:

* You need to search for authenticated advertisement networks to ensure that the time you spent in the organization would prove beneficial for your own promotional purposes. Don’t engage your business with advertisement networks that are not well-known and established or your business progress would be hinder by such obstacles. Search for genuine and legitimate advertisement networks by using referral system and proper resources.


* You need to search for advertisement networks that impose nominal financial burden on you campaign. There are many costly advertisement networks and are not feasible for you to join if you run a small business or you want to market your website and products in a less expensive manner. Search for advertising networks that offer these services on reasonable term and conditions.


* You need to search for advertisement networks that clearly state the mechanism in which the working relation ship between you and the network would inaugurate. There are many possible ways an advertisement network would charge you for their services. There might be a fee or there might be some promotional obligations that are allocated to you in return of advertisement network services.


* Search for advertisement networks that are being run by experienced and dedicated work group. Do not indulge with those campaigns which have work-issues and employees predicaments. If you want to join and be a part of the advertisement networks carefully analyze your ability to attract the target audience and your ability to market products.

The search for authenticated information about advertisement network is very essential for the long term success and progress of any business. Network advertising is a very powerful way to market product online if the mechanism is implemented properly with time devoted for proper searching of such advertisement networks.

Lesson32 - Ideas for a successful websites

Lesson32 - Ideas for a successful websites

What should your Website Do To Make You Money?

In the recent years internet and the online mechanism of communication has emerged as the strongest standard for marketing and promotional techniques to earn money. The World Wide Web is being visited by million of people every day and business through online mechanism have propelled to a great extent. The reason for the popularity of web sites is due the facts that these pages are easy reach of every customer no matter in which locality they reside and millions of clients and people visit web sites everyday therefore websites have emerged as the most effective marketing tools of the world.


If you are running a website and not making money its time for you to extensively search for options to increase your income through your website. This task is relatively simple as compare to other business and with little management and marketing skills you too can convert your web site as a source of making money. Some tips that would help your website to make your money are as follow:

* You should not underestimate the power of your website. Since the target market for web is the world the ways in which you can make money is unlimited. One way to make money through website is to promote and advertise big business and products. If you have an eye-catching well design web page which observe traffic on it on daily basis then you could affiliate your web site with business that pays you to place there advertisement on your websites. Since the competition in marketing have increased in the recent years it is very necessary that this mechanism of e-marketing is adopted by you so that you can use your websites to make money for you.


* There are numerous ways in which you could enhance your website earning using banner advertising. You could either get paid for your services or you could work in partnership with other web sites that promote your website in return of you promoting their. This would eventually increase the traffic on your sites. This is also an important way to use your website as a way to make money for you. Banner advertisements are easily implemented on website and it guarantees financial remuneration to the web site owner.


* One way you can use your website to make money for you is to indulge the website in promoting your own business and products. This would result in increase sales for your business and would eventually propel your income. It is also very important that while you are using the cyberspace to promote your business you are aware of the target audience of your website.


* You can even run a web business on your website to make you money. Start online forums and programs with little cost associated to them. Attract people on your website by offering eye-catching graphics and fun activities. Put a member ship on you website which require the people to pay a membership in order to use the extended facilities of you website. You’re designing and marketing skills plays a huge past in running a successful website business.


* If you are administrating a web site that is providing e-commerce solutions or your website is sponsoring successful database development you could look out for business advertisements that provide revenue to enhance your web site. Ecommerce designing can be introduced to a web design for the promotion of your website and this skill should be used on your website to make money for you.

Lesson29 - Ideas for a successful websites

Lesson29 - Ideas for a successful websites

Some of the ways to create advertising revenue to boost your website includes the following:-

Banner advertisement:-

This is the fastest way to create advertising revenue to boost your web sites. Banners are graphical advertisements which mostly serve as a link to other websites and products. If your site is well-designed and is aimed specifically at the interest and matters of general public then there is a very good chance that major companies would be attracted to use your website for promoting their products and services to the users that visits your webpage. There are several ways in which you could boost your website using banner advertising. You could either get paid for your services or you could work in partnership with other web sites that promote your website in return of you promoting their. This would eventually increase the traffic on your sites.

Commerce web site:-

If you are running a web site that is providing e-commerce and shopping cart solutions or your website is promoting effective database development & integration you could look out for business advertisements that provide handsome revenue to boost your web site. Ecommerce designing can be introduced to a wed design for the marketing of businesses and to do online trades with clients all over the world. There are several big businesses that would eventually prefer to market their products through your website if it generates heavy traffic and provide relevant business solutions.

Affiliation with search engines:-

One the major way to create advertising revenue to boost your website is to get affiliated with powerful search engines such as yahoo, altavista etc. These sites offer special “click-and-make money” advertising campaign. It means every time a user click on the link provided by the search engine on your website you make money. It does not matter whether a purchase is made or not. Only a click on the advertisement on your website would make you money. However these search engines rarely affiliate themselves with most sites. To create advertising revenue to boost your website using search engines require your website to be built exclusively using the most up to date software and programming tools and must generate immense public interest and visits on your webpage.


How would you create Banner Advertisements that Work?

A banner ad is basically a special sort of hypertext connection. These are readily used on websites to promote various products and services. Since internet is the largest growing medium of the world the banner advertisements have emerged to be a profitable way of making money. There are thousands of sites on the cyber world and almost every website uses banner advertisement and at present one of the most popular forms of internet advertising is the banner commercial. A banner advertisement is used to attract potential buyers to purchase products or it can be used to bring a potential customer directly to other advertiser's Web site.


If you have an eye-catching web site you could use web banner advertisements in two ways:

* Banner advertisements for you own promotional purpose.
* Banner advertisement for promoting other web sites and business

Either way the amount of revenue and traffic it generates for websites are of much significance as it brings in new business, help selling products and is an effective marketing technique.

To ensure that the banners advertisement works and attract traffic to websites it is very necessary that certain principle measures are adopted when designing a banner advertisement Some important tips for you to create banner advertisement that works include the following:

* Banner advertisement that works are mainly those that are being run on authenticated and secure websites. Avoid links to pages or products through your banners that are not authenticated or are unprofessional. If you are advertising your own product than be sure that the banners are exclusively used as a link to your own websites and are not directed to other websites.


* Banner advertisement that works are the one that are mostly designed by professional commercial designers. Good advertising agencies and expert designers not only bring their programming talent to banner creation, but also their ingenuity and wide-ranging advertising knowledge.


* Banner advertisement that works are those that have professional outlook and specialized output. Banners should be designed according to the traffic being observe on the webpage. It is not wise to ornate your websites with heavy graphical banners if the output of your webpage is low. Be sure to keep the banner unsophisticated and clear for the online viewer so that the banners propel attention.


* Banner advertisement that works are those that are easily loadable on the browsers. Be sure that the banners you design are compatible with most browsers available in the market so that every customer has equal opportunity to view them. Use simple html coding and animations instead of heavy scripting that might hinder online surfers to properly view the banner

Lesson30 - Ideas for a successful websites

Lesson30 - Ideas for a successful websites


What are the fundamentals of Banner Advertising?

Banner advertising is a modern promotional technique to sponsor products and services on the internet. Since websites are exclusively used for several businesses the importance of banner advertising can’t be overlooked. Many online businesses are successfully marketed by means of banner advertising. Banner advertising can be served as a link between many websites and such collaboration helps propel online businesses.


Like most forms of advertising, banner advertising varies considerably in producing the desire result. Since the online markets have grown significantly in the recent years there are now numerous banner advertising campaigns which are run on WebPages. To have successful banner advertising it is very vital that the fundamentals of Banner Advertising are kept intact while creating banners for any online trade or products. Some of the basic fundamentals of banner advertising are:-

A well-built and organized Concept

The basic fundamental of banner advertising is the concept on which banners are created. Since the purpose of most banner advertising is marketing of products and commercial gains therefore it is very necessary that the target market is kept in mind before the banners are made for online publishing. A strong concept and well-built banner is the basic fundamental of Banner advertising.

Exceptional graphics

In banner advertising another basic fundamental is the design of the banners. An image is everything when it’s come to banner advertising. The more eye-catching the banner is the more clients it would attract. Banners are created using creative art direction and expertise of professional’s designers.

Creative writing

The basic fundamental of banner advertising includes creative writing and copy writing skills. Graphics is not the only need of effective banners. The text which the banner displays is also of vital importance as it’s the only way a banner communicate with the potential customer. To ensure that the banners exclusively promote the desire product the language of the banner should be simple and direct.

File Size

The basic fundamental of banner advertising includes the file size of the banners. It is very important that the file sizes of banners are kept low and easily loadable.

Be concise

Banner advertising fundamentals include the manner in which the banner displays the messages to the customers. Avoid adding irrelevant details to the banners and keep the text on the banner to the point.

Lesson27 - Ideas for a successful websites

Lesson27 - Ideas for a successful websites

There are several web design tools which have made the task of creating websites and online WebPages relatively easier as compare to the past. There are many tools which are readily available for the designing of websites.

Some of the common web design includes the following:-

Software web design tools:-

These are some of the most common tool in designing web. The software is equipped with easy tutorials, samples and a simple mechanism to create eye-catching web-designs.

Most software tools have some fees associated with them but once purchased they could be use to create several web designs. From professional designers to beginner every person can make use of these resources as they are design to operate at individual expertise level.

* The software tools include
* Images software
* Sound software
* Animation software
* Document processing software

Some of the most famous software tools are:

* Front page
* Flash
* Adobe Photoshop
* Web page builder

Internet web design tools:-

The internet offer many tools for web designing. These tools include:

Free images

The internet tools offer several pre-design images to be placed on the web design. Tutorials to create your own images are also available.

Sound tools

Most web designs have sound capabilities associated with them. Sound tool is software which aids the designer to put sounds and voice messages in a web designs.

Html code and animation

The internet tools also provide html codes for web design. The animation and decoration of websites are also provided with the aid of several easy to use tools on the internet. These tools are manageable by most beginner designer as they are very straightforward to use.

Web templates tools

Template tools are pre-design web pages that require the user to enter only the basic information and get their webpage design for them. These are readily available on the internet and the tools require little knowledge to operate them. This is one of the most common web design tools created specially for those designers that are new to the field of web designing. Other internet tools include free tutorials, tips and technique to build a web design and free uploads of web design on server.

Web design tools in development firms

There are several web development firms that provide all the essential tools for web designing. A designer can have the web design using the tools himself but this competence has some cost linked to it. Or a designer can hire other designers which are available on web development firms and build web design with their assistance. The choice depends upon the individual ability of the designers. A development firm is a community which consists of specialist designers, programmers and animators. They provide all the essential tools which are mandatory in creating web designs.

Lesson28 - Ideas for a successful websites

Lesson28 - Ideas for a successful websites


What are some of the available resources for web designing?

The World Wide Web is now a medium which is used for assortment of individual and professional activities. It has effectively adopted itself as a mechanism which is used for numerous business careers. Internet is the only standard that is accessed by millions of people on a daily basis and therefore has emerged as the most effectual marketing tools of the world. Web page designing has emerged as an occupation with handsome salaries and solid working careers. There are several resources available to the designers to do web designing. From expert designers to those who have just stepped in web designing the tools are of varying degrees to suit any level of web designing. Some resources have cost associated to them while few are available on the internet as a freeware. There are several resources for those web designers who are just starting their career in web site designing and these resources are of much help in creating effective web pages and understanding the basic concept of web designing.


Some of the available resources for web designing include:-

Software tools:-

There are several software tools available to design web sites and web pages. These resources are readily available on the market. Using the up to date software to design web is an effective way of building eye-striking professional web sites. Most software’s are installed with basic tools which are essential in web designing. The software also provides all the tutorials and tips that are required to create a web design. Most software has certain license fees associated to them. Once the software is purchased it can be used for several web page designing. From professional designers to beginner every person can make use of these resources as they are design to operate at individual expertise level.

The software tools include images software, sound and animation software, document processing software etc.

Internet resources:-

The internet offer many resources for web designing. These resources include free images, text and animation to decorate a website with. Most internet site also offers free web templates to build a website on. Templates are pre-design web pages that require the user to enter only the basic information and get their webpage design for them Other internet resources includes free tutorials, tips and technique to built a web design and free uploads of web design on server.

Web design resource centers:-

There are several resource centers available both online and in offline markets. If a company wants to build a proper web site the resource centers can be contacted. A resource center is a community which consists of specialist designers, programmers and animators. Once the resource center is provided the essential information and an agreement is reached between the company and the designers then the web designing is done for such companies in the most economical and professional manner.

Web development firms:-

There are several web development firms on the internet that provide all the essential resources for web designing. A designer can have the web design using the tools himself but this facility has some cost associated to it. Or a designer can hire other designers which are available on web development firms and build web design with their assistance. The choice depends upon the individual skill of the designers.


What goals should you set for successful website development?

Having an online presence these days has never been more important. In today’s technology driven world maintaining a website means that you access to a world of knowledge 24x7 at your finger tips. A successful website is one that not only succeeds in attracting and retaining old customers, but appeals to potential prospects as well. However before you do anything with your website it is important that you first sit down and decide exactly what you want your website to do for you. This means that you have to layout the exact goals and objectives for your website. This is a vital step as it will help you develop a more successful site in the long run.


If you are making a personal website then the goal of your site should be to keep it simple and straightforward. It is most likely to give you an open forum where you can voice your opinions and be heard. Another simple objective of a personal website can be to land a job, or just make yourself famous online. Personal websites are a great way to interact with people and make friends from all over the world. However if you are developing a website for business purposes, it is key to set goals and objectives as this ensures successful website development. Goals are very essential when setting up an online business or taking your business on the internet because they help give you purpose and focus. Before you can develop a successful website, you should keep these goals in mind:

Why you need a website

The first step that is involved in the development of a successful website is understanding the reasons behind the creation of the site, and how it ties in with your business’ overall goals. When developing a website you need to identify your business’ strengths and how you can play them on the web to your advantage. You also need to look closely at your competition and how it can adversely affect your plans. It is important to know why you need a website as this helps you determine the success of your website.

What your website can do for you

It is vital that you know how your website fits into the overall plan of your business. Is your website for informational purposes only, or will it be an online retail store? Will it be a main source of your income or is it meant for additional income? And finally will it simply be a marketing tool or will it help thrust your business to new heights of success? These are important questions to ask yourself before you can develop a successful website. You must be aware what your website can do for you and for your business, if you want to succeed online.

Know your target market

It is imperative that you know and understand your target market. Make sure that you read up all the necessary information available to you on how to make your online business succeed. A very important goal for successful website development is knowing who your audience really is.

What are your websites goals?

Once you have answered the above three questions you will automatically know what the goals of your website are and how they can contribute to the making of a successful site. It is necessary to set goals as they will help you achieve your targets and create new ones. Goals are the perfect way to monitor a business’ progress and carve for yourself a niche market.


How to Create Advertising Revenue to boost your Web Site

A website is an online medium for various promotional and personnel campaigns. In the recent year web-marketing have propelled to great heights. . A website is very crucial in several businesses and personal use. It is an effective tool which is used by several companies to promote their business on the cyber world. If you are running a website to promote your business or for other purposes one way to boost your websites is to create advertising revenue. With careful management and marketing strategies you could easily attract advertisements and other marketing campaigns. If your website generates traffic most advertising companies would pay you, so they could be affiliated to your webpage.

Lesson25 - Ideas for a successful websites

Lesson25 - Ideas for a successful websites


What about additional features for a website design?

Most websites offer you a fix package on all their deals with everything specified including page counts and the number of things that you can order on certain packages. However, some website design pages also offer you some additional features such as:


* Addition of more pages
* Personalized images
* Animated images
* Survey forms
* Navigation forms
* JavaScript’s as needed
* Modification of pages
* Rebuilding old pages &
* Website maintenance

These are added on to a page if you need them we will briefly explain each one of them so that you can have a clear picture of what each one means. The price tags of each of these components are priced differently as they will depend on how simple or complex your requests are.

Personalized images

These are other than the images that are commonly available. The picture would either be provided by you or the web design companies will help you with this. If this is the case then you will be charged extra. The charges will depend on how much editing is required for the pictures that need to be improvised for your site.

Addition of pages

This will depend on what you would want, if this is the same as the previous pages which would include the same page designs with an addition of some graphics than the price would be around 64$.

Animated images

Sometimes the images that are needed by you need to move about and display your product, services or about a special offer that you would want to offer. These can get as complex as possible and will be customized by the site engineers on how and where these animated pictures will be placed on your site.

Survey forms

Survey forms are a must on every site, these help you to better understand your visitors and what do they think about your services, products etc. You will come to know exactly how the customer / visitor thinks about you and your organization. These opinions that will be submitted on your site are sent to you as soon as the visitor hits the submit button. The most common way of sending these results are via e-mail.

Navigation forms

The need of creative and fun ways of moving through your site is a must. Today there are many sites that have menu driven systems on them. These are sophisticatedly made to look and add a professional touch to your site. Most of the navigation forms are driven on the basis of roll over effects. Roll over effects is that when the mouse is moved over the specified over the menus either changes are made to colors, display a new menu, make sound. This could be a combination of them all or just some of them.

JavaScript’s

There are lots of components that can be made via the help of JavaScript’s. Components such as applets, slideshows, scrolling text, text effects etc. which all add to the beauty and the sophistication of the web site. These components are all very valuable and can help make things much brighter on your site. With the addition of these components give the impression that your website was made by professionals who know their job; giving your site a more relaxed feeling to your visitor.

Modification of pages & Rebuilding old pages

Modifying old pages that were made earlier without the realization of future expansion or because of poorly made pages. Pages can be modified to meet your current interest and requirements. The price of the modified pages will be based on what you require and how complex the job is.

Website maintenance

Websites need constant maintenance on a regular basis broken links need to be fixed. Old articles need to be replaced with new ones, new images to be uploaded and so on and so forth.

Lesson26 - Ideas for a successful websites

Lesson26 - Ideas for a successful websites

What advantages would you have with Flash web designing?

Before we can understand the advantages of Flash web designing, we need to know exactly what Flash is. Flash is a multimedia format developed by Macromedia which has come a long way since its inception. Flash 7 also known as MX 2004 is a modern interactive platform. It is a powerful design and animation authoring tool with an object-oriented dynamic scripting engine, bitmap rendering anti-aliasing precision and advanced audio and video playback. This multimedia format actually comprises of three components: a player, a file format, and an authoring tool.


Flash allows web designers to create and develop animations and interactive movies or images that can be embedded into a web page. In its early stages, Flash was mostly used in the development of vector based animations, which meant that Flash movies could have small file sizes, so they could downloaded and rapidly played over the internet. Initially Flash became popular with web developers as a means of producing animated ‘splash screens’ or presentations, to make a web site seem more fun and attractive. However unfortunately this technique was over used and diminished the value of this amazing multimedia tool.

More recently, Flash technology has become more powerful, and developers have now begun to truly appreciate its potential to create more sophisticated web-based applications. Flash is now used to create small tutorials complete with interactive animations and self-testing exercises. It is a great e-learning tool.

Uses of Flash

Flash can be used as a in the following to make them more attractive and interesting:

* Advertising Banners
* Online Presentations
* Offline Presentations
* Web Sites
* Internet Animations
* Multimedia Online Movies
* CD ROMs
* Screen Savers
* Software Applications &
* Games

Advantages of Flash web designing

So what are the main advantages of Flash web designing? If implemented properly, flash can provide a number of useful advantages over traditional web designs:

* Flash can make a web site more attractive, interactive and dynamic.
* Within a 30 second period Flash can show a whole company presentation or profile on a website.
* As Flash movies are displayed by a Macromedia Flash Player plug-in, Flash-based work is likely to be rendered the same on all browsers and computer platforms, therefore allowing designers to escape from the constraints of more traditional XHTML-based design interfaces.
* Flash has now become a very well-recognized format on the internet, and it is estimated that over 90% of web users now have the Flash Player installed on their computers
* In addition to being embedded within a web page, Flash movies can also be exported to construct stand-alone executable applications, which are ideal for CD-ROMs.
* Flash movies can be stored in very small file sizes, so they can be downloaded rapidly.
* It is now possible to import external information from say a database into a Flash movie. This facilitates the construction of more sophisticated Flash-based applications that can automatically update themselves. What this means is that one can use the same Flash interface by simply editing the external XML file.
* Flash can also be used to create innovative advertisements, games and movies that can be displayed a web site.

Flash Facts

* The fact is that Flash is a flexible software package that can be programmed to run comprehensive applications and online multimedia movies.
* Flash is the most efficient means of animation on the web at the moment. It is primarily used for Vector based for animation.
* Flash is a multi-platform application that will appear the same on all browsers and platforms as long as its plug-in has be downloaded.

Flash Myths

* Flash is slow to download. This is the biggest myth about Flash. Flash is designed to be both quick and effective; however it is only as good as the person using it, as it is an application based software.
* Flash is only a gimmick. This is not true as a Flash presentation can be very effective in marketing a product. It is important to use Flash only when necessary, overusing it can hinder your objectives as some people are only interested in quick information not a presentation

What are some of common web design tools?

Online sites and WebPages have emerged as a new standard for business, marketing and individual gratification. New e-marketing mechanism has been introduced and most successful businesses are being marketed on the internet. This has resulted in several web designing job opportunities. The designing of websites have increased in the recent years.

Lesson23 - Ideas for a successful websites

Lesson23 - Ideas for a successful websites

Top 10 E-Commerce Mistakes to avoid

The business world that many people think of starting off which is commonly referred as the “small business sector” is one with a lot of complexities. Knowing these complexities before hand would be beneficial to you. In this article we will describe ten of the most common mistakes that should be avoided in E- Commerce.


Weakness in the design

One thought that should be kept in mind that every website is only a click away from the enormous competitions available out there. If your website faces poor design than it will fail in the first part of the test. Your online presence will be judged on the basis of your design. Let’s face some facts we would not want to buy goods or services from a website that is poorly designed. Your website should be professionally designed and should have the latest technologies to keep you abreast with the current technologies.

Your website should make it easy for your visitors to find matter that you would like to find over the net. One way of doing this is to make sure that your navigational menus link everything that you have on your site. You can also do this by showing the articles that interest your readers on the home page. To cite one very good example would be the MSN.com page. They literally have millions of articles; the home page reflects the articles that would interest you.

Usability Inadequate

The concept of your website should be clear and useful to your audience. This will be reflected on the website by offering information that is related to your business. In short if your site is not doing the job that it was designed for than it is basically useless to the customer.

To explain this point more clearly lets assume that you are offering legal services to people. Your site should tell people what kind of cases you handle. You can also have some tips to help them know what procedures they will go through when they are in certain disagreements with the law.

Your site can also have visual aids and presentations that will prove to attract people and also get the point across to them more clearly. Be forewarned though that the site could load slower than usual because of these heavy graphics.

You should have the site evaluated from a third person eye. It would be fruitful if you would ask friends and family to help in this as you can than dig for questions to help you better design the site.

Shopping Obstacles

One of the main reasons why people want to buy online is because of the ease of shopping. Any signs of trouble in this area will have your visitors leave in a blink of an eye. The problems which are related to this could be that way too much information is asked for. These obstacles should not be bothered to them in the early section of the website.

One of the most common fears that affect all e-commerce vendors is the fear of giving out credit card information. You have to gain the trust of your visitors by telling them that the information that they supply to them will be held in strict confidence and that the information will not be shared.

Another mistake that is related to shopping online is the price tag. Every product should contain the price tag. This is very essential as your visitors would want to know how much it would cost.

Lack of a marketing plan

If you have built a site you would need to know the reason of why they should come to your site. For all websites you need to have a plan that will help you market your website. The marketing plan will contain points on what, where and when advertisements should should be posted. The answers to these questions are very essential for you to know.

Poor customer service

You can have all the customers in the world but if you don’t treat them right they will not be there for long. You should remember that the customers are like wives, if you touch or say wrong things at the wrong time you will have a bad attitude which will result in the loss of a valuable client.

Poor service will include not answering emails, poor service, right goods not delivered, complaints being ignored or shipment delays.

Selling of the wrong products

People are of the notion that you can sell anything and everything online. This is hardly the case. The reason being is that items like shoes for examples have to be tried on and the photo of it online could have impressed the customer online but the actual products could have a negative impression. The other fact is that the cost of shipping the items should also be considered. The cost of shipping products like sofas, dinner tables and other furniture’s would be almost equivalent to the product price.

Lack of growth plans

Yes you will be surprised that some of the business that has been shut down is because they could not handle the growth situation. If all things are right you will have to make sure you are ready for the business expansion that comes along with it.

Lack of fulfillment

All products should arrive on time; your products are special to some people. Your products could be ordered on a special date and having the product delivered on time will mean much to people. This has been the problem for most small businesses with the statistics seen the products have arrived later than the required time. You should keep room for delays so that any unforeseen delays can be resolved.

Failure to specialize

If you are the jack of all and master of none you may loose business as people would like to do business with people who are specialized. In order for you to become specialized you will have to know what the competition is like in the market. What can you do to overcome those pressures and challenges that you will be faced with?

Security Failure

One of the biggest threats to small businesses is the risk of security issues such as credit card issues. You would need to learn how to deal with these security issues from time to time. This is one of the reasons that you will have to stay in touch with tomorrow’s technology today so that the information that is entrusted to you is kept safe and confidential.

Lesson24 - Ideas for a successful websites

Lesson24 - Ideas for a successful websites


Triple Your Profits Easily With the Right "USP"

USP is the acronym for “Unique Selling Proposition”. This is what makes websites different and unique from others. USP is all about using the right catch phrase for selling your products. Most people usually have the best idea of doing business but cannot comprehend the reasons why the website does not work for them. There are a lot of processes in the making of making a successful website. Most people who run online businesses think that in order to create good websites. They will have to have a winning hosting name for e.g. “www.freeloaders.com”. They also think about all the marketing strategies that will be needed to market the product that they have carefully chosen.


Normally what is missing in these great sites is the need for making the site worth clickable. Take a trip to some of the mainstream products main webpage like Coca Cola, Dr. Peppers. A point worth noting is the eye catching advertisements and marketing strategies that they have. If you note that this is one of the main attractions of the website that they have to offer. These advertisements do all the selling for them.

You should have this firmly fixed in your head that many people research before they buy. The reason for this is because they will want to know what the best deal is all about. What people are normally looking for are; the best guarantee, the best service, the best quality, the best price. Or their USP makes some connection.

If you want to flourish you will see that you will need to do some homework before your start on your own “USP”. You will have to know what you would really like them to do. More importantly you will have to know what they will want from you. To understand you will have to get spiritual with your product. You will have to know what your product should mean to people. The feeling that you should leave with the customer should be the one that they cannot do without. The feeling should be parallel to the thought of cannot do without it.

One way of making the best USP solution for your site is to watch all the commercials on television. Have them recorded so that they can be viewed later. Watch them all and see the best tactic that they have chosen to lure customers to their site.

In conclusion come up with catch phrases that will make your website a whole lot more clickable. The catch phrases that you have chosen should be one in which you should have the customers left in a position of satisfaction. Just remember the catch phrases that you will use will determine how your business deals will be.


Top attractions for web designing

Web designing is a medium which is excessively used in various promotional activities. It is a tool which is frequently used to market several businesses to the clients all over the world. From personal activities to corporate dealings e-marketing and e-commerce has time-honored itself as a sound medium for such trades. There are several attractions that web designing offers to a person. Some of the top attractions that web designing offers include:


Marketing strategies

Web designing offers you a chance to market your businesses on the internet and to increase the scope of your company by introducing your product on the World Wide Web. A web site offers several marketing strategies for a business. There are companies that design websites for you to promote your business in an effective manner. Some of the attraction that web designing provides in marketing includes:-

* Low price advertising of the business
* Contact clients all over the globe
* Market your product with much eas
* Marketing achievement is more attainable online

Ecommerce web designing

One of the major attractions of web designing is that it has allowed people to carry out businesses with no barriers of time or distance. Ecommerce is the mechanism in which business is exclusively inducted on the internet. These web sites are exclusively built using the most up-to-date programming technology and graphics. Since the web designing is used for revenue generation it is designed professionally in a timely manner. Web site also offers attractions for those businesses which are to be conducted in a secure and private manner. Web designing offers the security protocol that ensures no transaction can be altered by nay unauthorized party. Some of the ecommerce designing facility includes:-

* Secure cash transaction
* Easy management of business progress
* Timely held activities
* Business share profit increases significantly
* Employment opportunities

Web designing offers several job employment opportunities. If you are a web designer you can get several jobs opportunities. People believe businesses with ecommerce web designing is a progressive approach and they're looking for quality website designer to create ecommerce web design for several businesses. Web designing offers you a chance to promote your careers to companies and firms that are on the look out for workforce.

You can even build your own website to promote your job skills to the employers all over the world. Some top attractions in this regard includes:-

* Web site design to promote technical skills
* Web site design to seek Job
* Web site design to start a career

Entertainment business

One of the top attractions of web designing includes the promotion of entertainment sector to the people. The web sites are design using updated animation and 3d graphics to promote movies, music, and other entertainment activities. There are also many online entertainment businesses that are running successfully using a creative web design. These businesses includes:-

* Online designing of games
* Online Casino
* Online Gambling

Beside these there are several other attractions of website designs which include:-

* endorsement of your learning career
* amusement aspect on the online websites Forums to have discussion on general topics
* To have an successful career in web site designing
* To productively enlarge a company in various region