Lesson33 - Ideas for a successful websites

Lesson33 - Ideas for a successful websites

Developing a strategy for your website

Having a website is nowadays very important as it is one of the best ways that clients can keep in touch with you and your business on a regular basis. A web presence ensures that your customers and clients can reach you 24x7 from anywhere in the world. When developing a website it is important that you do so keeping a strategy in mind of how you can attract more potential customers to your site and how you can retain old customers as well. One thing is for sure having a web presence is a must these days if you want your business to succeed. When developing a strategy for your website, keep the following points in mind:


Who your target audience is

Many websites are often created without a clear idea of who their target audience actually is. It is imperative that business owners know who exactly their target audience is before they design and develop their website. When designing a website understand that the world is not your target audience. Your product cannot be liked by any and everyone. Instead design your site specifically for people who you know will buy what you have to offer. It is key that your website is specifically designed to meet the needs of your potential clientele otherwise no one will visit your website. Every business owner should realize that their target audience also influences how their content is presented as well as how the website is marketed and presented to the public.

What appeals to your target audience

Another important strategy for your website is to know and understand what appeals to your target audience. What a customer has come to expect from a website and the kind of information you provide. It is essential that your website is appealing to your target demographic otherwise no one will visit your site. When deciphering who your target audience is, you must also understand how to present the information in a manner that is both lively and interesting. For example if you are a designing a children’s website, it is necessary that you use easily understandable words and phrases to get your message across. Also the content must be short and descriptive at the same time so as to keep a child engrossed in your site or he/she will lose interest easily.

Know your competition

It is key to know how your competition operates. This is because by knowing what your competition does, you can take the initiative start something new and try and reach out to your target audience in a manner that is different and more attractive. The first thing you can do is know exactly who your competition is, where they come from, what are the kinds of products and services they offer, and how they differ from yours. Today there a literally millions of firms online who are in the same business as you are and who are trying to attract the same target audience. By knowing your competition you can stay one step ahead of the game and ensure that your website is a successful one.

Measure your performance on a regular basis

To have a successful website you should know right at the start how to measure the performance of your website. Measuring your site’s success is crucial if you want to succeed online. This is because by measuring how often people visit your website you know how well your site is doing online and how well it is appealing to its target audience. Unlike in a brick and mortar store where you know how many people have visited your shop at the end of the day, there is no real measuring system to know how many people have visited your website. However by employing certain quantifiable and qualitative measures you can gauge the success of your website. These metrics will help you assess your performance and make the necessary improvements. The key metric tools you will need include:

* Traffic metrics
* Transaction metrics &
* Customer satisfaction
* Stand apart from the competition

When developing a strategy for your website, make sure that you design a site that stands apart from the competition. There are millions of websites online today that offer to sell the same products or services that you have. However to succeed online and for your website to be noticed you need to differentiate yourself from your rivals. You need your site to be distinct, unique, and a cut above the rest. In order to have a successful website you need your site to stand out and be heard.