Lesson15 - Ideas for a successful websites

Lesson15 - Ideas for a successful websites

Tips for Successful Website Development

The internet has drastically changed how people are now getting their information. According to experts it is estimated that around 47% of Americans online use the World Wide Web to conduct research and get information. This statistic in itself shows the importance of having an online presence. It is now believed that soon a time will come when not having a website will not be an option. If you are a small or home based business having a website has never been more crucial. This is because having an online presence lets you compete with big multinational firms on an equal footing.


If you are doing business on the web, one of the most important aspects in your online success is your website and its functionalities. If your website does not look professional enough or is not dynamic enough, no matter what product you are offering, the chances of your success are minimal. Some tips for successful website development include:

* Be clear on your purpose


It is important that when you design your website you are clear about what you want and the purpose your website will serve. Building a website can be a quick and easy task or a long and difficult one depending upon the purpose of your site. If you design your website with a clear mind about what you want then your site is bound to be a success.

* Know your target audience


The second most important key factor in determining the successful development of a website is, knowing your target audience. Your target audience will not only determine the contents of your website but will also determine your site’s look and feel. For example if you are developing a kid’s website its look, feel, and contents will differ from say a website catering to adults. It is important that whatever your website’s design and feel, it should be user friendly and accessible by all. Do not clutter your website with large, slow loading graphics, animations, and video clips. Keep your site easily navigable and fast to load and you can be rest assured your site will be a success.

* Know your budget


When developing a website, it is important that you decide on a budget first. A website can cost anywhere from $100 to $15,000. The more dynamic your website the more expensive it will be. It is also vital that you know from the onset the kind of website you want. Also remember that most websites need constant refreshing as they can grow stale and boring. Only by keeping this in mind you can go on to develop a successful site. Also remember to look around to find the best design and development package for your website so that you are not paying more than you should.

* Hire a professional


A successful website is one which is developed by a professional; this is because professionals know exactly how to interpret what you want your website to say. The choice of a developer is critical as there are a lot of issues you need to take care of; including registering a domain name, hosting your website, as well as troubleshooting and support.

* Know how you would like your site to look and function


It is essential that you have some idea of how your website should look and function, this is because it will help you come up with a website that is ideal for you. Surf the internet and look at the designs and styles of the various websites around. Bookmark these sites and then go through them thoroughly to see which aspects of the sites appeal to you the most. Developing a successful website is about knowing what options are open to you and which suit you best.

* Understand the importance of effective web copy


An effective web copy will determined the purpose and audience of your website. Writing for the internet is never easy as you have to get people’s attention in the shortest possible time. By creating an effective web copy you can draw people to your website by saying what you have to say in a clear, concise and crisp manner.