Lesson20 - Ideas for a successful websites

Lesson20 - Ideas for a successful websites


Tools that can help you improve search engine rankings

Getting a high search engine ranking is especially important if you want your website’s presence to be felt online. Understand that a high search engine ranking does not just occur by itself. It takes a lot of preparation and effort to get your website ranked in the top 20 search results. Know that your search engine ranking is important and that if your website is not in the top 30 to 40 search results; will in all probability not be found. This is because most online users only go through the first two or three search result pages to find out what they are looking for.


While it is every online business owners dream to get a good search engine result ranking, it does not happen too often. This on account of the fact that most businesses fail to update their websites, and do not keep their site’s content fresh and new. With search engines influencing roughly 85% of a website's traffic, search engine optimization is a crucial component of any website’s marketing plan.

What you need to know about most major search engines is this; most of them actually use an algorithm to help them determine the rankings of websites in their search results. Most search engines have a specific search engine criterion that a website must fulfill if it wishes to be on top the of the search results ranking. And though the each search engine’s ranking criteria differs from site to site, there are a few common features that all search engines share. What it ultimately boils down to is, the quality of the subject matter of a site and the use of key words, how optimized a website actually is, and how popular a site is online.

There are two ways for anyone to improve their search engine rankings. One way is to hire a professional to help you optimize your site, or you can do it by your self with the help of plenty of tools that are available freely online. Search engine optimization is not complex. It involves the use of Meta tags, Title tags, Image alt tags, and the proper usage of key words and phrases. It all this sounds hard, the fact is that it is not. Listed below are some easy useful tools that you can use to help improve your website’s search engine rankings.

Tools that improve your search engine rankings

Web Page Theme Inspector

The Web Page Theme Inspector is a free tool available online that helps a business fine tune the theme of its website. This tool will inform you of the theme your website is categorized in by a search engine and will give you a list of words that are used to define your site. A great tool for anyone who wishes to optimize their website, the Web Page Theme Inspector is easy and simple to use.

Keyword Analyzer Tool - http://jimtools.com/keywordanalyzer/index.html

The Keyword Analyzer Tool is free tool available online. It works by analyzing the content of your website and then determining which words and phrases are most used, so that you can make use of them as keywords for your website.

Link Popularity Check - http://www.linkpopularitycheck.com

The Link Popularity Check allows a person to compare and track the popularity of their website in comparison with three other similar sites. This easy to use tool is available online and comes with detailed results including bar charts to measure a link’s popularity online.

Search Engine Techniques Assistant - http://www.related-pages.com/searchEngineOptimizationTool.aspx

This free tool works by checking the URL of a website for common search engine optimization techniques for the keywords that are given. This tool is very handy as it lets a business know of any search engine optimization techniques are not being used on a website.