Lesson21 - Ideas for a successful websites

Lesson21 - Ideas for a successful websites


Creating and launching your website

In today’s day and age, having a website has never been more important. It is one of the best ways to keep in touch with customers and clients on a regular basis. It is the perfect means for a business to inform, educate and enlighten people about the goods and services they have to offer. The basic functions of a website includes; providing informational material, showcasing the latest products and services on offer, details of future ventures, and an arena where businesses can directly communicate with their clients, future prospects and industry experts. In short having a website is one of the best tools that you can possess to effectively conduct your business at the moment. All you have to do is create and launch your own website and you are set for life.


There are many factors that contribute to the difference between an ineffective website and a successful one. When building and creating your own website it is vital that you always keep in mind that your website represents your business online. It portrays not only what your business has to offer, but also how you conduct your business and the manner in which you deal with your clients. A cluttered unorganized website gives the impression of a disorganized business that lacks proper resources. A successful website boils down to three key features; the site’s design, maintenance and accessibility. These features are very important as they help determine how your website will be perceived by the world.

Creating Your Website

When creating your website especially for business purposes it is essential that you keep your website crisp and professional looking. This is because when different people access your site they can easily navigate around it with no problems and understand what you are trying to say. Good navigability is key when it comes to creating your website. Simple clean designs work best because they let a page load easily and quickly without wasting much time. Do not use flashy intros and graphic heavy pages as they only make loading a page a long and tedious affair.

Your website should at all times be clear and concise. This is very important. Remember to place the necessary information upfront and center rather than make people dig for it. Also mark your labels and buttons clearly to that people can effortlessly move around your site. Resist the temptation to use ‘Flash” programs often and bear in mind that your text should always be brief and to the point.

Also consider a maintenance plan after you have built your site. This important aspect of websites is the most overlooked and more often than not contributes to the demise of a site. It is vital that you update your site on a regular basis once you have created it, so that your information is fresh and up to date at all times. Poor content and a static website often contributes a sites inability to generate interest.

Launching Your Website

If your website is your business portal to the world, then launching your website is very important. Make sure that you hire a good host which provides reasonable hosting rates as well as good bandwidth, online file storage capacity, email inboxes, etc. A web hosting company provides firms with server space for their website; this includes web pages, graphics, scripts and files. When selecting a professional web hosting company, the first thing you need to ask is if the company of good repute or not and check their background. Talk with some customers and ask them if they've been satisfied with their service. A good web host is key if you want your website to do well online.

Another important decision that you have to make is the domain name of your site. A domain name is used to find a particular site on the web. Keep your domain name simple so that your customers can remember it. Selecting a quality domain name is very vital as it not only informs your customers and prospects about your business but also plays a key role in the branding of your organization. A great domain name should also contain your relevant keyword phrase.