Lesson14A - Ideas for a successful websites

Lesson14A - Ideas for a successful websites


How can you Measure the Results of your website's online promotion?

If you are using your website for online promotional purposes then it’s very important for you to monitor the progress of your promotional activity and check that your website’s promotional campaign is working. There are several ways to measure the results of your website’s online promotions. Most of these mechanisms are easily implemented and are very reliable in checking the progress the results of website online promotions.


Some of the ways to measure the results of your website's online promotion includes the following:

E-Commerce Mechanism

If you have implemented an e-commerce mechanism for selling your products online then the result of your online promotion automatically shows up when customers make online sales. The numbers of online sales clearly indicates the effectiveness and promotional capabilities of your website in selling and propelling your business. If you make fewer sales online it indicates that the manner in which you are advertising is not working as expected. This could greatly help you in measuring the result of your website and the impact you promotional activities are having on the general public.

Testimonials

Testimonial pages are promotional tools to communicate and interact with online clients. It is the mechanism thorough which a customer could correspond and express his views to the corporate business owners. If you want to check what impact your web site is having on the visitors and measure the result of your website you can add testimonial pages on your website where the visitors can comment on your advertising campaign. Positive feed back from online visitors would indicate the positive result for your website where as critics on testimonials would help you in improving your advertisement and online promotional techniques.

Programming capabilities

Programming techniques can be implemented in you website to ensure that the website is being regularly visited by online viewers. The result of your website promotional activity depends upon the number of viewers that visit your website and are convinced by its advertising campaign to buy products and do business with you. You can add counter clocks to your website. These clocks records the number of visits make to your website everyday. Carefully monitoring the visits would clearly reveal the positive or negative result of your online promotional tactics.

Collaboration with other websites

A way to measure the results of your website's online promotion is to use referral system and work in partnerships with other websites. Introduce your website designing to other sites using eye-catching banners and graphics. Carefully monitor if online viewers are visiting your websites through referral system and finding it to be authenticated enough to do business with you. Use forums to lure the customers in discussion with you and directly ask them about the impact of your online promotional. Use other websites as a mean to propel your own promotional campaign and monitor the result of your online promotion