Lesson 2 – 23 Internet Marketing B.S. Dispelled
Internet Marketing B.S. Statement #4:
Stuffing envelopes and joining $6 “Money Games” are
considered an Internet Business.
This is another sickening myth that I am still surprised that a lot of people
actually subscribe to.
This is not what I call an Internet Business (although in the principal scam
letter, it is always pitched that “he asked his lawyer and he said it is legal”),
but a cleverly-planned and deceitful scam that started right from the top of
the pyramid scheme and all the way down. I must admit, though, that
whoever came up with these, sure is a genius who is insulting a lot of
people’s intelligence successfully.
I would not elaborate it here, but if you are interested in finding out what
and how these Internet scams operate, do your homework on the Search
Engines. Just know that online activities such as stuffing envelopes, $6
“Money Games” with your name moving up to the top and down the list
with other 4-5 names, etc. are scams and not Internet Businesses.
Internet Marketing B.S. Statement #5:
Paid to surf is a good Internet Business I will do well to make a
living on.
Most paid-to-surf programs are either illegal or not workable. While there
are legitimate paid-to-surf programs, they are not considered Internet
Businesses to you as a member, unless you are the one starting and running
the paid-to-surf program.
More often than not, it is unworkable for most surfers, and it mainly benefits
the advertisers and its paid-to-surf operators.
Internet Marketing B.S. Statement #6:
Internet Marketing is all about teaching another person how to
start an Internet Business, and it goes on and on.
Internet Marketing is, in a nutshell, marketing and selling products and/or
services using the Internet as a medium.
More often than not, Internet Marketing is often perceived as “selling
another Internet Marketing or Internet Business” product to another person.
This could not be any further from the truth!
Whoever comes up with statements like this are not seeing an inch wider
about the entire picture. Consider the following:
• Is Google.com about teaching another person how to start an Internet
Business?
• Is eBay.com about teaching another person how to start an Internet
Business?
• Is Amazon.com about teaching another person how to start an Internet
Business?
Don’t get me wrong, though. There is a lot of money to be made in Internet
Marketing itself. The last time I checked Overture, the keyword “Internet
Marketing” yields a stunning 313,805 searches a month!
The number of people going online in pursuit of starting their Internet
Businesses increases exponentially every year. On top of that, that could also
mean there will be more virtual versions of B2B (Business-to-Business).
Nothing wrong with that, though. After all, the chemical manufacturing
company I was working in last time has customers who are mainly
companies themselves, some even well-known names. Does that make
conventional businesses all about “teaching another person how to start a
conventional business?”
Likewise, some of my repeat customers are top marketers you have probably
heard of. For example, I supply some top marketers with “raw contents”,
namely Private Label products, for their businesses, just as the chemical
company I was working in supplies raw chemicals to other cleaning
companies so that they can run their cleaning operations.
While there is real money to be made in Internet Marketing, I caution you to
use your wise judgment in trusting who you want learn from, because like
anything else and in religion, there are always “false prophets”.
Most people say, “Beware of the guru”. But I think that “false prophets” are
dangerous all the time. “False prophets” today are not necessarily con artists
and scammers, but they can also come in the form of… believe it or not,
one-week-old newbies!
They would go on write a book on making 5-6 figures and later go to the
public forums and ask questions such as, “How do I sell this eBook?” “How
do I write my sales copy?” and “Why am I not making any sale?” Ironic but
true. Do you want this kind of person for a mentor – a one-week old, green
newbie, who has no proven credibility whatsoever?
Also, there are more untapped niches and hungrier demands you can cater to
outside the “Internet Marketing” niche itself. Just so I demonstrate a few
points, I have discovered some hot niches/keywords that yield the following
results from Overture:
• Food - 2,069,675 searches/month
o Gourmet Food - 39,357 searches/month
o Dog Food - 12,514 searches/month
- 12 –
o Food Recipe - 8,194 searches/month
o Fast Food - 18,502 searches/month
• Health - 199,512 searches/month
o Beauty Health - 126,518 searches/month
o Fitness Health - 68,298 searches/month
o Care Health - 133,970 searches/month
• Dating - 4,056,700 searches/month
o Online Dating - 308,404 searches/month
o Dating Chat - 83,272 searches/month
o Dating Site - 72,473 searches/month
Notice that “Dating” and “Health” yield higher search results than that of
“Internet Marketing”. Not to mention that people are willing to pay for any
kind of useful, sophisticated information on dating and health topics, since
they are the hot stuff of the century, and in time to come!
These are just merely a couple of examples of niches you can go into. Do
you still think that Internet Marketing is about “teaching another person how
to start an Internet Business”?
Internet Marketing B.S. Statement #7:
I must know HTML, programming, and graphic designing in
order to start my web site, which I obviously do not know.
I know nuts about programming, too. And by professional standards, I am
not totally well-versed with HTML, either. There are several other
individuals who are worse than me in these domains, but earn more than I
do, because they either outsource for professional help or establish Joint
Ventures with other individuals who can compensate their lack of
knowledge in any one of these areas.
This sure is a stunning but true fact because most of these successful
individuals were not from IT backgrounds whatsoever.
If you want to create your web pages without having to learn programming,
HTML and designing skills like me when I started out, I strongly
recommend this option to you.
Internet Marketing B.S. Statement #8:
What money-making program can I join fast, that I do not need
to read the long sales letter?
Are you surprised to see this make the top 23 Internet Marketing B.S.? Me,
too! I am still surprised at how often I get mails like with lines this one,
which is why this statement made it to the list.
I write my own sales copies, and there is a rule of thumb for most
copywriters, “If the person does not read your long sales letter, he is NOT
your prospect”.
Regardless of what type of products or services I offer, if the reader of my
sales copy is already impatient with it, I doubt he or she would be any
patient with the product or service, either, before he or she sees any solid
results – that also, is if he or she is doing anything at all.
Internet Marketing B.S. Statement #9:
On the Internet, there is no need to know how to sell.
That is probably why people who hate selling are attracted to ads that read
“no selling required”. I would not go into that in detail, but from my
insights, these programs are usually unworkable and some are run by fly-bynight
operators.
Internet Marketing B.S. Statement #10:
You cannot make any real money as an affiliate or reseller.
If you have been spamming the public forums and sending unsolicited
mails to bulk mails with your affiliate links inside your emails, then it is true
that you cannot make money as an affiliate, reseller or even if it was your
own product. At least, not that way!
While I do sell my own products, I make my money sometimes as a reseller
or affiliate.
If you want to get started in the right direction in as early as the next few
days with no guesswork as a reseller, check out the recommended business
resources at the beginning of this report.
Internet Marketing B.S. Statement #11:
I do not want to build a mailing list. It is effort, energy, time and
money consuming.
Laughing out loud – that is like saying, “I don’t want to be in business”. I
should think that your mailing list is as important to you as the “Yellow
Pages” is to a conventional B2B business. I mean, your mailing list is your
E-Biz asset, so why not develop it?
Internet Marketing B.S. Statement #12:
Why pay for a domain name when I can host my business web
site at free web sites such as Geocities.com?
Nowadays, a domain name can be acquired for as low as a few dollars A
YEAR. So, what is stopping you from acquiring a proper web space for a
few measly dollars? Also, if you are not serious about your business, why
should your prospects be?
Internet Marketing B.S. Statement #13:
The way to go about marketing as an affiliate is to post
advertisements and classified ads on the public forums as they
are highly trafficked.
Definition of forum: A public meeting place for open discussion.
Other than posting advertisements in the free advertising forums and threads,
you are considered spamming if you post your advertisements elsewhere in a
public forum.
The surprising thing is that most people think that it IS perfectly okay to do
that. Evidently, this happen everyday when I frequent some public forums. If
you have been especially doing this as an affiliate, stop it now, unless you
think that it is equally okay that no one is going to buy through you.
Internet Marketing B.S. Statement #14:
FFA (Free for All) works!
When you hear of FFA, just run far, far away and don’t look back.
Internet Marketing B.S. Statement #15:
The money-making programs I have joined so far never works!
This is yet another comment I often hear, especially from those who have 3rd
degree burns from several money-making programs, which are either not
workable or illegal.
While this particular group of people blames the programs they join, even IF
they were legit and workable, I noticed that the problem very often lies
within the individual.
If you are foolish with your decisions, you cannot tell the good program
from the bad. And if you do not have the drive to succeed with its resources,
no amount of money-making programs can help you, either, no matter how
good and workable they are.
If you have been badly burned by illegal programs or those that do not work
or enticed you initially with ads such as “no selling required”, “no work
required”, “easy money”, etc. it is high-time you learn how to build a
business that works.
It would not be as fast as you expect, but it is a lot easier and soulcomforting
compared to getting burned and scammed.
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Bottom-line: It is up strongly up to the individual’s wise judgment to decide
which investments are good and bad. And it is also strongly up to the
individual’s work ethics, attitude, resources, and passion to succeed.
Internet Marketing B.S. Statement #16:
I have ordered so many eBooks on making money online, but
until now, I am still not making any!
eBooks do not make you rich. It is applying the information within them that
makes you rich. Besides, eBooks are informational products and serve as
much a purpose as hard-copy books you see in your local bookshops. Do
you see any books coming to life and work to make money for their owners?
Internet Marketing B.S. Statement #17:
There is no real money to be made online.
In year 2004, according to the Jupiter Research, online sales reached a
stunning figure of US$65 billion! It is projected to reach US$117 billion by
Year 2008.
Oh, and you were saying something about no real money to be made online?
- 18 –
Internet Marketing B.S. Statement #18:
I hate selling. Sales people are crooks.
And I assume the ones who sold you this computer and your house
accessories are crooks, too?
Look, we are always selling something at some point of time, whether
money is involved or not.
When you talk to your friends about your new idea or plan, you are selling
to them the benefits of being part of your idea or plan. Is that not selling,
too?
Also, if you do not know how to sell, you cannot make money from your
products, services or even ideas, no matter how much you think they are
worth or how high in quality they are.
The good news is that with the Internet as a medium, you can cover more
prospects than in person or door-to-door in the shortest time possible. Not
everyone will agree to your idea, plan, product or service you are trying to
sell to them, but with good salesmanship (literally, in your sales letter) and
depending on how many prospects you cover online, some of them will in
turn be your customers, perhaps lifelong if done right.
Internet Marketing B.S. Statement #19:
I need to be good at writing.
Not necessary. Some of most horrible writers are making horribly a lot of
money online simply by doing businesses that do not require writing, such
as selling hard goods, web hosting, membership sites, and more. Also, some
Internet Business owners compensate their lack of writing skills by hiring
copywriters and ghostwriters where writing tasks are required.
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