Lesson30 - Ideas for a successful websites

Lesson30 - Ideas for a successful websites


What are the fundamentals of Banner Advertising?

Banner advertising is a modern promotional technique to sponsor products and services on the internet. Since websites are exclusively used for several businesses the importance of banner advertising can’t be overlooked. Many online businesses are successfully marketed by means of banner advertising. Banner advertising can be served as a link between many websites and such collaboration helps propel online businesses.


Like most forms of advertising, banner advertising varies considerably in producing the desire result. Since the online markets have grown significantly in the recent years there are now numerous banner advertising campaigns which are run on WebPages. To have successful banner advertising it is very vital that the fundamentals of Banner Advertising are kept intact while creating banners for any online trade or products. Some of the basic fundamentals of banner advertising are:-

A well-built and organized Concept

The basic fundamental of banner advertising is the concept on which banners are created. Since the purpose of most banner advertising is marketing of products and commercial gains therefore it is very necessary that the target market is kept in mind before the banners are made for online publishing. A strong concept and well-built banner is the basic fundamental of Banner advertising.

Exceptional graphics

In banner advertising another basic fundamental is the design of the banners. An image is everything when it’s come to banner advertising. The more eye-catching the banner is the more clients it would attract. Banners are created using creative art direction and expertise of professional’s designers.

Creative writing

The basic fundamental of banner advertising includes creative writing and copy writing skills. Graphics is not the only need of effective banners. The text which the banner displays is also of vital importance as it’s the only way a banner communicate with the potential customer. To ensure that the banners exclusively promote the desire product the language of the banner should be simple and direct.

File Size

The basic fundamental of banner advertising includes the file size of the banners. It is very important that the file sizes of banners are kept low and easily loadable.

Be concise

Banner advertising fundamentals include the manner in which the banner displays the messages to the customers. Avoid adding irrelevant details to the banners and keep the text on the banner to the point.