LESSON 1 – “How To Turn Your Website Into A Customer Magnet” ©

LESSON 1 - How To Turn Your Website Into A Customer Magnet © magnet4web – All Rights Reserved © magnet4web – All Rights Reserved Skip The Learning Curve In An Instant - Buy The Website Marketing BibleTM: http://www.websitemarketingbible.com



“How To Turn Your Website Into A Customer Magnet” © An Introduction: Your web site is online. You are waiting for orders / enquiries to come in. Your web site might be the best in the world but if it is not marketed well enough online nobody will ever find it. The World Wide Web is huge.


So huge in fact that there are now more web pages in the world than there are people! The web is becoming an increasingly popular way of attracting more customers to your business and that’s how you should look at it - as just another method of attracting more customers. And that’s why, over the coming days, I am going to give you unique insights into how you get more traffic INTO your website and more sales OUT of it. Michael Cheney Founder of Seniority.co.uk & magnet4web and Author of The Website Marketing BibleTM “Do You Know The ‘Secret’ 5th Way To Get New Business?” You will probably have heard people say that there are only four ways of getting new business;


Way No. 1 – Advertising

Way No. 2 - Public Relations

Way No. 3 - Word of mouth referrals


Way No. 4 - Cold calling But, like me, you know there is a fifth way – using the web. The way your potential customers use the World Wide Web is totally different from the way they use any other medium. With TV, for example, you - the advertiser, are hoping that people interested in buying your product or service are watching TV at the precise moment your advertisement appears.

If you use a newspaper to advertise you hope your elusive customers are reading that particular newspaper advert. With the web your potential customers have already made the decision to buy your type of product or service. This means that it is easier for you to convert them once they land on your web site - because, and this is the important bit - they are looking for you and not the other way around.


You have what they are looking for and they have already made a decision that they need a particular product or service - all they are looking for is the right company to satisfy that need. This is why your web site needs to be like a magnet and attract high volumes of targeted prospects. But with billions and billions of web pages out there you are going to need a plan of attack…


“You Need To Get Your Website Listed On The Search Engines – But That’s Only The Beginning!” You need to focus on attracting targeted traffic rather than just pushing high numbers of irrelevant visitors to your web site. The spike in the graph may be exciting at first but this temporary euphoria will soon give way to disappointment as very few, if any, of the visitors actually convert into sales for you.


No matter what strategy you adopt, this targeted approach is paramount to your web site’s over all success.

Continue lesson 2